Welcome to UPF Clothing, a new Substack publication focused on helping you to find and make sense of the sun protective clothing options available today.
We asked two questions in our last issue.
Thank you to everyone who took a minute to respond. Of those that responded:
33% wear UPF clothing regularly
67% wear UPF clothing occasionally
This is helpful feedback and great to hear.
It seems people are most interested in UPF tops right now so that is where are going to start. We will begin in this issue by providing an overview of the offerings of four brands that focus exclusively on sun protective clothing: Cabana Life, Coolibar, Mott50 and Solbari.
Based on our research, there are more options for women than men. We discuss both below.
Women’s
Cabana Life
Cabana Life currently offers 25 options in its Sun Protective Tops category. Here are its best sellers to give you a sense of Cabana Life’s style:
🛍 Explore and shop women’s tops by Cabana Life. Pricing: $29-102.
Coolibar
Coolibar has the largest assortment with 74 products in its Women’s UPF 50+ Tops category. Here are the first four featured to give you a sense of Coolibar’s style:
🛍 Explore and shop women’s tops by Coolibar. Pricing: $25-129.
Mott50
This is how Mott50 describes its tops:
Fun and fashionable tops for swim, lounge and poolside activities. UPF50+ protection in and out of the water.
Here is a sampling of its current collection of tops (some have more coverage than others):
🛍 Explore and shop women’s tops by Mott50. Pricing: $55-180.
Solbari
Solbari currently offers 28 different options in its UPF50+ Tops for Women. Here are the first three featured tops to give you a sense of Solbari’s style:
🛍 Explore and shop women’s tops by Solbari. Pricing: $69-149.
Which brand most appeals to you?
Men’s
Cabana Life
Here is a sampling of what Cabana Life’s tops look like:
Cabana Life currently only offers two styles for men:
Long Sleeve Cabana Rashguard ($76)
Sport Zip Top ($80)
🛍 Explore and shop men’s tops by Cabana Life. Pricing: $76-80.
Coolibar
In contrast to Cabana Life, Coolibar has a much wider assortment with 30 products currently listed in its Men’s UPF 50 Tops category. Here are the first four to give a sense of Coolibar’s style:
🛍 Explore and shop men’s tops by Coolibar. Pricing: $29-99.
Mott50
Mott50 doesn’t currently offer any products for men:
Solbari
Solbari currently has 24 tops in its UPF 50 men’s clothing collection. Here are the first three featured to provide a sense of Solbari’s style:
🛍 Explore and shop men’s tops by Solbari. Pricing: $69-119.
Which brand most appeals to you?
Let us know what you thought of this issue and format.
Also, let us know what you’d like to see next.
Finally, if you would like help finding a specific type of garment, please reply to this email and tell us what you’re looking for and we may choose your request for our upcoming Ask CSP feature in a future issue.
We are on a journey together to find UPF clothing that protects from the sun and still looks cute.
Stay sun safe,
-CSP