Welcome to UPF Clothing
We introduce Cabana Life, Coolibar, Mott 50 and Solbari.
Welcome to
, a new Substack publication focused on helping you to find and make sense of the sun protective clothing options available today.Selected brands of UPF clothing
In this first issue, we are going to introduce a few brands that are focused on providing this type of garment. In future issues, we will introduce additional brands that provide UPF clothing. Each of the overviews below, alphabetized, comes from Solbari:
Cabana Life
Cabana Life, sun protective beachwear
New Yorker, Melissa Papock didn't expect to find out she had skin cancer as a healthy 26 year-old. That news inspired her to establish Cabana Life with her friend Alyssa Adams. The co-founders have a background in the fashion industry and that shows in their fashionable beachwear range for women, men and children. (source)
Coolibar
Coolibar, US market-leader
Coolibar is a well-established sun protective clothing brand headquartered in Minnesota, USA. The company's name was inspired by the Australian coolibah tree.
Coolibar which was founded nearly 20 years ago by Australian, John Barrow, offers a range of UPF50+ sun protective clothing, sun hats and accessories. Coolibar has the seal of recommendation from the US based Skin Cancer Foundation and has a Google Customer Review rating of 4.2/5. (source)
Mott 50
Mott 50, sun protective fashion
Monique Moore left Conde Nast digital to setup Mott 50 with her friend Anne Botica in 2011. Mott 50 is based in Chicago, USA.
The Mott 50 offer includes a range of swim and resort-wear garments for women and children. Mott 50 has the seal of recommendation from US based Skin Cancer Foundation. (source)
Solbari
Solbari, Australian UPF50+ sun protection
Australia is known for being the global leader in skin cancer prevention and Solbari is the leading Australian sun protective clothing brand.
At the latest count Solbari has customers in 67 countries, a Google Customer Review rating of 4.8/5. Solbari won the Healthy Skin Award from the Skin & Cancer Foundation in both 2016 and 2017. Solbari's range includes premium everyday and active clothing, sun hats and accessories.
All of Solbari's fabrics are independently tested by the Australian Government as UPF50+ which is the maximum rating achievable in Australia. Solbari products are also approved by Melanoma International Foundation.
Solbari products are available online only at www.solbari.com and selected marketplaces including www.amazon.com (source)
If you have a favorite brand of sun protective clothing, let us know in the comments.
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